Worldwide 50%-80% of children lack preschool education. In low-income countries, 10-12 kids share one textbook while digital device ownership is about 50%. This presents an opportunity for digital learning tools. Further, developed country kids spend up to 3 hours daily on low-quality apps (75%). CatnClever's mission is to provide access to quality early education to all children around the world.
Our solution provides a high-quality gamified learning experience. We achieve this by working with experts in early childhood education, digital learning, game design, and storytelling. By applying AI techniques to our learning platform, CatnClever gives each user a personalized learning journey by identifying their strengths and weaknesses, and adjusting the exercises accordingly. The lessons motivate and encourage children’s engagement in various ways to address different learning styles: using game mechanics, incorporating movement exercises, socio-emotional prompts, and real-world issues to appeal to a range of children’s interests and aptitudes. Additionally, CatnClever supports the social integration of displaced children and helps them learn the languages of their new host countries.
We are committed to SDGs 3,4, & 10, and offer our app for free to families in need.
In 2022, we launched a free app, shifting to a Freemium model in 2023 to test user payment willingness. iOS users showed positive trends with a 5.8% payer conversion rate in Switzerland and 2% globally. We recently introduced Freemium Subscriptions at €25 per year. With limited marketing, we've reached over 165k users across diverse countries, 30% from humanitarian and vulnerable regions where we offer the app for free. Currently available in German and English, we plan to add more languages (e.g., Arabic, Spanish, French) and expand to Africa, the Middle East, and LatAm. Key metrics show positive results: in 2023, ARPPU tripled to over €8 per month, and iOS payer conversion rate doubled to 2.35%, generating about €6k. In 2024 we aim to reach €100k in revenue.
If you want to show our app to your child, please download the app from App Store or Google Play Store on your device, enter the age and the name of the child, and start the learning experience by tapping on the lighted object on the screen. The app gives immediate feedback through encouraging comments and helps the child to progress with learning, the achievements can be seen in Parent Dashboard.
